It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses.
![B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]](http://www.infographicsking.com/wp-content/uploads/2012/08/B2B-Universe2.jpg "B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]")
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