Local marketing, or location-based marketing, encompasses marketing efforts that target the community surrounding a business’s specific location, or service area. Rather than trying to infiltrate the mass market and compete with the big guys, you focus on reaching your local community and those around you with the intent of driving them into your storefront or onto your website. While local marketing is primarily used by single-business owners (like single-location restaurants, small stores, etc.) anyone can benefit from using local marketing tactics. Because few local stores draw in customers who live farther than a comfortable walk, or drive away, it is crucial to your business that you are implementing hyper-targeted marketing tactics. How you implement local marketing will generally depend on your business and the type of products/services you provide, but there are easy, actionable tactics you can take right now to get started. If you would like to learn more about local marketing and what steps you can take to get started, check out oregonwebsolutions.com infographic below.
