There are clearance sales and then there are zouton coupons that provide the best bargains. Coupons are a marketing scheme which offer something to the customers for nothing. They make expensive brands, places and travel package affordable to the working class. A budgeted ticket for the bourgeoisie to join the elite. Imagine walking into a gourmet restaurant without worrying about the cost factor, the payment has been done and totally fit the budget because of the offer that you found online. “Offer code”, “promo code”, “referral code”, “promotional code” which typically provide free gift, discount or free shipping to encourage customers to buy a specific product or from a specific retailer, are trending in the virtual world.
Although coupons are the most searched tokens on the internet presently, very little is known about their first appearance.Taking the liberty to shed some light on their history, the existence of coupons dates back to the year 1887, when Asa Chandler turned the “tonic” Coca-Cola into a profitable business with his ingenious marketing technique of giving away complimentary coupons ‘buy two, get one free’ option. It took ten to fifteen years for others to understand the Coca-Cola tactics but finally when they did in 1909 with a cereal brand, there was no stopping until this form of sales promotion became an integral part of marketing strategies. The coupon usage grew dramatically in the 1930s i.e.during the great depression and was adopted by a big grocery chain of stores to lure customers in 1940s. 1957 witnessed the start of a coupon providing industry, a coupon creating house founded with the sole purpose of coupon redemption. 1990s, the invention of internet saw brands shifting online and the coupon providers realized they had to make the move as well. It was in the late 1990s that this transition took place and following the late 2000s it became popular with the masses. In a nutshell, this marketing device has advanced from being a lovely perk to a pillar of world commerce.
Statistics show that shoppers saved more than $6 billion in the year 2013 with coupon usage and that more than 90 percent customers use coupons to shop online. The introduction of these mediators, i.e. coupon providers, has led to a win-win situation between brands and their customers. The brands get their sales and customers their price.
Comparing the online coupons and the traditional printed ones, online coupons do have certain advantages over their predecessor. They are hassle free, easily redeemable online or offline and easy to distribute.
Infographic Source :- http://www.savings.com/blog/post/infographic-the-history-of-coupons.html
There are clearance sales and then there are zouton coupons that provide the best bargains. Coupons are a marketing scheme which offer something to the customers for nothing. They make expensive brands, places and travel package affordable to the working class. A budgeted ticket for the bourgeoisie to join the elite. Imagine walking into a gourmet restaurant without worrying about the cost factor, the payment has been done and totally fit the budget because of the offer that you found online. “Offer code”, “promo code”, “referral code”, “promotional code” which typically provide free gift, discount or free shipping to encourage customers to buy a specific product or from a specific retailer, are trending in the virtual world.
Although coupons are the most searched tokens on the internet presently, very little is known about their first appearance.Taking the liberty to shed some light on their history, the existence of coupons dates back to the year 1887, when Asa Chandler turned the “tonic” Coca-Cola into a profitable business with his ingenious marketing technique of giving away complimentary coupons ‘buy two, get one free’ option. It took ten to fifteen years for others to understand the Coca-Cola tactics but finally when they did in 1909 with a cereal brand, there was no stopping until this form of sales promotion became an integral part of marketing strategies. The coupon usage grew dramatically in the 1930s i.e.during the great depression and was adopted by a big grocery chain of stores to lure customers in 1940s. 1957 witnessed the start of a coupon providing industry, a coupon creating house founded with the sole purpose of coupon redemption. 1990s, the invention of internet saw brands shifting online and the coupon providers realized they had to make the move as well. It was in the late 1990s that this transition took place and following the late 2000s it became popular with the masses. In a nutshell, this marketing device has advanced from being a lovely perk to a pillar of world commerce.
Statistics show that shoppers saved more than $6 billion in the year 2013 with coupon usage and that more than 90 percent customers use coupons to shop online. The introduction of these mediators, i.e. coupon providers, has led to a win-win situation between brands and their customers. The brands get their sales and customers their price.
Comparing the online coupons and the traditional printed ones, online coupons do have certain advantages over their predecessor. They are hassle free, easily redeemable online or offline and easy to distribute.